Sticky’s approached us with a dual challenge: Launch their Blue Buffalo Sauce—a fiery condiment inspired by Southern African heritage—and promote their legendary Monster Burger with a cohesive, high-impact identity. Their requirements were clear: No templates. No stock photos. Every element had to be 100% custom-built to reflect their bold flavors and rugged brand personality. The goal? Turn first-time buyers into lifelong fans through a unified visual ecosystem spanning packaging, promotions, and digital loyalty.
The project delivered a fully integrated 360-degree visual ecosystem that seamlessly transformed casual browsers into loyal buyers and one-time diners into passionate brand advocates.
The Blue Buffalo Sauce quickly became a top-selling product, with its bold, heritage-inspired design and premium tactile packaging drawing customers in and converting interest into sales. Meanwhile, the Monster Burger promotions achieved complete event dominance, with high-impact banners and strategically placed table cards driving record sales and sold-out events.
On the digital front, the custom loyalty app proved to be a game-changer, increasing repeat customer visits by 30% while deepening engagement and fostering long-term brand loyalty. Across every touchpoint—from packaging to promotions to digital experiences—the result was a unified, cohesive brand identity that eliminated disjointed interactions, delivering instead a seamless, immersive storytelling experience true to Sticky’s bold and fiery spirit.
The result was a 360-degree visual ecosystem that converted browsers into buyers and diners into brand advocates.
Retail Success: The Blue Buffalo Sauce became a top seller, with customers drawn to its bold design and premium feel.
Event Dominance: Monster Burger promotions sold out, thanks to high-impact banners and table cards that drove immediate action.
Digital Growth: The loyalty app increased repeat visits by 30%, deepening customer engagement and boosting long-term sales.
Unified Identity: From packaging to digital, every touchpoint reinforced Sticky’s distinct, cohesive brand—no disjointed experiences, just seamless storytelling.
