Vehicle Branding
This project involved designing the full-coverage graphic wrap for Telkom’s promotional van fleet. The objective was to strategically leverage a logistical asset into an aggressive, high-reach mobile advertising platform during the critical Winter Campaign period.
My approach focused on a strict information hierarchy to maximize speed of comprehension and lead generation. The visual solution acts as a dynamic system engineered for rapid audience engagement.
The graphic system utilizes bold, directional forms and Telkom’s high-contrast brand colors to immediately convey speed, signal strength, and seamless data flow, positioning the van as an extension of the network itself.
Action-Oriented Messaging: The key promotional terms (“Unlimited LTE”) and the necessary contact details (Call 10213 / Visit Telkom.co.za) are strategically sized and placed to dominate the visual field, functioning as unambiguous Calls-to-Action (CTAs).
Design layouts were optimized for visibility at low speeds and when the vehicle is stationary during local activations, ensuring effective hyper-local market penetration within target communities.
The final output is a robust, high-impact wrap that successfully converts brand strategy into a functional, measurable advertising asset.
This project demonstrates the ability to execute data-informed design that directly impacts business objectives, turning a standard utility vehicle into an effective Mobile Lead Generation Unit that supports Telkom’s commitment to providing “Your Deals. Your Way.”
